The top 2 challenges in generating leads through content marketing; busted

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  • January 17, 2018

It is 1.50 p.m. 30,23,194 blogs have already been published worldwide today. While you are making modest efforts to write and post content for your business, countless others are doing it too. The competition is killing. What was good yesterday is average today and will be ‘no good’ tomorrow. Survival with mediocre content is just not possible. The importance of...

Were our ancestors more scientifically evolved than us?

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  • December 27, 2017

Pushpak Vimaan. Does it strike a bell? For all those who have spent their childhood listening to grandma’s ancient tales, press harder. It so happened one day that Raavan, the lord of Lanka, trapped Sita from her cottage and took her to his land on the ‘Pushpak Vimaan.’ Pushpak Vimaan, in this story is an aircraft that flew from India...

Learn ways to understand your brand value inside out.

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  • December 18, 2017

Whose perception really counts when it comes to your BRAND? Everyone matters- consumers, employees, management team and even those who are not consuming your brand, for it is them who collectively decide whether your brand enjoys a positive reputation or not and whether it shall stand tall amidst competition. Having said that, it becomes extremely crucial to know what they...

How to write a striking animated explainer video script?

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  • November 21, 2017

Videos are the future of marketing; without an ounce of doubt. Though making one may sound quite simple, is it really so? To make an explainer marketing video and to make one that really hits the chord are two different things; video script making all the difference. Creating a healthy sales funnel through the video, your ultimate objective, can only...

4 ways to make your content stand out

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  • November 10, 2017

What does it really take for a piece of content to become popular and leave an after-taste? Creative writing team with out of the box ideas? YES! 3x+ posts a week? YES! Organic and paid promotions? YES! Periodic review and updates? Well, YES! Then why is your content not clicking? (Despite the fact that you are following all the above...

What are viral social media posts made up of? Learn to create one

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  • October 5, 2017

There is an old saying in marketing- "What you see, sells", perhaps that's why it is important for any idea to go viral on social media. Social media presence means more likes, more comments, more views, more followers and more subscribers. Ever wondered why only some particular posts go viral? Is there a secret mantra to create a viral social...

The 2nd theory of language and Evolution – what made humans speak?

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  • September 27, 2017

In our last blog “What made humans speak their first words – Evolution of human language!” we explained about how our language might have originated as a result of the evolutionary adaptation process. We also spoke about the series of complex communication needs that was felt by early humans and how these needs resulted in transformation of basic calls and...

What made humans speak their first words – Evolution of human language!

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  • September 25, 2017

The first words that we spoke...what led to them? Being a content writer whose career entirely depends upon ‘word power’; this topic intrigued me for quite some time. Finally I decided to take a dive and come up with the answers (obviously with help of scholarly articles from some very learned men); Evolutionary Adaptation it was. Evolutionary Adaptation of Organisms...

How can SEO content drive your Business?

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  • September 20, 2017

Checklist:- Domain Registration – Done Website Development- Done Facebook Page- Done Twitter Updates- Done Blogs & Articles- Done Me: Everything is done yet no results. No leads. Why are people not visiting my website and social media pages? Expert: How would they find you out? Do they know that you exist? Me: They would come to know on their own....

Content writers: Who they are and what they do

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  • September 7, 2017

-I want you to develop content for my website. - Sure! Have you decided on the layout? What pages do you want us to write for? - No, you can check that out on your own - Sure. We shall recommend it for you. To do that, we would need some information about your company. - Just refer to any...