Why content with emotional touch perform better?

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  • April 20, 2018

Emotion is the key to win customer’s heart! The top brands across the globe acknowledge this fact and use emotions wisely in their content to promote themselves. Luxury brands in the world like Chanel, Titan, Rolex and Patek Philippe successfully incorporated emotions in their content marketing to promote their brand and boost their sales. This advertisement campaign by Titan will...

3 reasons why people will read your blog

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  • April 5, 2018

We live in an information age. An era when we are surrounded by a knowledge based society that thrives on technology based information. The unlimited gadgets that evolve by the minute are responsible behind filling us with whatever little is left to be learnt. The internet is revolutionizing the era and children as small as 2 years old are feeding...

Useful tips for creating your own space as a content writer

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  • March 27, 2018

Content! Content! Content! The industry is flooding with new talent every day. As content has become an inevitable need for businesses to remain in the show and grow, the content writing industry has jumped to an altogether new level. The competition is getting tougher and challenging writers to their wits. This scenario essentially demands more than just writing skills for...

What it takes to be a content writer! Do you have it in you?

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  • March 20, 2018

First thing first! Content Writing isn’t a cakewalk. No, it is not like writing an essay that you appeared for in your English exams and scored 9 out of 10. Though you might feel that all it takes is English and some common sense, and of course a good hand on Microsoft Word; content writing is actually much more than...

The top 2 challenges in generating leads through content marketing; busted

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  • January 17, 2018

It is 1.50 p.m. 30,23,194 blogs have already been published worldwide today. While you are making modest efforts to write and post content for your business, countless others are doing it too. The competition is killing. What was good yesterday is average today and will be ‘no good’ tomorrow. Survival with mediocre content is just not possible. The importance of...

Were our ancestors more scientifically evolved than us?

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  • December 27, 2017

Pushpak Vimaan. Does it strike a bell? For all those who have spent their childhood listening to grandma’s ancient tales, press harder. It so happened one day that Raavan, the lord of Lanka, trapped Sita from her cottage and took her to his land on the ‘Pushpak Vimaan.’ Pushpak Vimaan, in this story is an aircraft that flew from India...

Learn ways to understand your brand value inside out.

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  • December 18, 2017

Whose perception really counts when it comes to your BRAND? Everyone matters- consumers, employees, management team and even those who are not consuming your brand, for it is them who collectively decide whether your brand enjoys a positive reputation or not and whether it shall stand tall amidst competition. Having said that, it becomes extremely crucial to know what they...

How to write a striking animated explainer video script?

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  • November 21, 2017

Videos are the future of marketing; without an ounce of doubt. Though making one may sound quite simple, is it really so? To make an explainer marketing video and to make one that really hits the chord are two different things; video script making all the difference. Creating a healthy sales funnel through the video, your ultimate objective, can only...

4 ways to make your content stand out

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  • November 10, 2017

What does it really take for a piece of content to become popular and leave an after-taste? Creative writing team with out of the box ideas? YES! 3x+ posts a week? YES! Organic and paid promotions? YES! Periodic review and updates? Well, YES! Then why is your content not clicking? (Despite the fact that you are following all the above...

What are viral social media posts made up of? Learn to create one

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  • October 5, 2017

There is an old saying in marketing- "What you see, sells", perhaps that's why it is important for any idea to go viral on social media. Social media presence means more likes, more comments, more views, more followers and more subscribers. Ever wondered why only some particular posts go viral? Is there a secret mantra to create a viral social...