Still, believe that some terrific social media graphics and few blogs a month posted on relevant sites is all that is required to fetch you the desired audience? Take a pause. The story has changed quite a bit while you were not keeping track of it.VIDEO CONTENT STRATEGY has emerged as the new mantra for visibility and success.
Would you like to read a story or see it? Obviously the later. So would people around you – consumers especially. Videos allow them the required flexibility, ease, value and relevance.
Improves Brand Recall
We have good news for you - HubSpot statistics reveals that 80% of the people remember a video that they have seen in last one month. This means, that if you can create relevant and interesting videos for your audience, you shall be better remembered as a brand, which is because human brains retain visual information longer. In turn, your brand shall be subject to increased lead generation and accelerated sales.
An amusing video can set you apart from competitors. Consumers usually watch video on the move when their attention time is short and they cannot go through a lengthy text. Short videos can thus be effectively used to capture this set of audience, heavily engaged on their smartphones and tablets.
An interesting video is more likely to be shared than any other form of promotion, thus augmenting brand views. An analysis of the effectiveness of video on shareable platforms like Facebook reveals that end user engagement on business pages increases by 33% when videos are used. It is also estimated that 92% people who watch mobile videos share them with others. Video content is shared 1200% more than both texts and links combined. Isn’t that amazing?
Improved Conversion Rate
36% of business decision-makers contact a vendor once they view their branded video, as reported by HubSpot. This clearly means that videos directly influence the mindset of the consumer; builds trust and leads him/her to purchase the product/service.
Video marketing can make your brand go viral. Easy to understand, relevant and catchy video content can be the true pillars of your brand success, given the current trend. It not just has the ability to convey your brand’s personality to the audience but is also capable of building trust faster and leaving an impression that lingers on and triggers in subsequent business opportunities.
Do you think that video content is the right strategy for your business? Contact us right away at firstname.lastname@example.org.