There is an old saying in marketing- "What you see, sells", perhaps that's why it is important for any idea to go viral on social media. Social media presence means more likes, more comments, more views, more followers and more subscribers. Ever wondered why only some particular posts go viral? Is there a secret mantra to create a viral social media post? Well, the answer to that question is no, there is no such mantra but some strategically planned guidelines. Mentioned below are some key guidelines which can help your post go viral.
1. Make sure they spread the word
Spread the word around by using your trusted network. Shares have more impact than social media advertisements because people don't trust advertisements as much as they trust a recommendation from a friend or an acquaintance.
2. Be trendy
If you post something current you have a better chance of getting your content viewed. To be aware of the latest trends refer regularly to Google trends or Twitter; make sure you add the trending hashtags and keywords in your content to attract more traffic.
3. Be Informative
Audience today prefer to read something that value adds to their knowledge. Include useful information in your content; provide well-researched and meaningful information to the people through your post so they feel they've learned something new after going through your content.
4. Catch the eyes
Try to show them rather than tell about your idea. A relevant visual representation of an idea speaks volumes for it. A study done by Buzzsumo on over 100 million posts showed that posts with good visual imagery performed better than those with no visuals.
5. Tickle the funny bone
The best way to communicate your idea is through a highly entertaining post. If you are able to make people laugh, you have a better chance of getting likes, comments and shares on your post.
6. Keeping it short and simple
It is important to limit your words to capture the attention span of the audience because we are living in a generation where people pay attention to concise content and short texts. When it comes to video content research suggest that 19% of the people click away from watching a video after only 10 seconds which means that the important message of the video should appear during its early seconds.
7. Be Practical
People love something that they can relate to, such as a solution to a particular problem or simple observation of the daily life. When you post something that the audience can relate easily to their lives, it has a great chance of going viral.
8. Make them feel like an insider
Post interactive content by asking people questions about what kind of content they want to see in the future or ask them to share their stories related to the post. When you make the audience feel like a VIP you increase your online presence and also build genuine readership for the future posts.
9. Connect with the audience emotionally
Including an emotional touch in your posts can help your message resonate more effectively with your audience. The feeling you get after hearing, watching or reading something that strikes an emotional chord influences the behaviour of the audience, hence they are more likely to share it with other people as well.
10. Spread Positivity through your post
Content that tends to go viral is usually of a positive nature, people feel relaxed /after reading or watching a positive post contrary to the post which is downbeat. People will probably feel depressed while reading a downbeat pond will eventually skip it.
Creating a viral post is not an exact science but if one follows the above mentioned guidelines the chances of the post going viral increases.